edward bernays public relations

Defining Public Relations Since I am held responsible for coining the term, "public relations," I will tackle the opportunity of giving you my definition of it: A public relations counsel is an applied social scientist who advises a client on the social attitudes and actions he or she must take in order to appeal to the public on which it is dependent. When would find a pack of her Parliaments in their home, he would snap every one of them in half and throw them in the toilet. His final book, written in was a reflection on his career: Biography of an Idea: Memoirs of a Public Relations Counsel. By December , he had returned to New York. Businesses found these covert methods irresistible.

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